SEO - Our Philosophy

Although it is still possible to fake SEO, Google's algorithm is becoming better and smarter at spotting the hordes of SEO spam generated by old and outdated SEO methods. This includes things such as posting thin and useless comments in blogs and forums with links, submitting lots and/or poorly written articles indiscriminately, and submitting videos that are nothing more than glossy slideshows with incorrect meta data and no human value.

Web 2.0 is here and is now completely entrenched in all aspects of our online activities. Google is using web2.0 indicators to discern between quality content and the spammy and useless "pretend" content designed to be great for search engines but delivers nothing of value to the user. The term Web 2.0 refers to the concept of a personalised web full of user generated content where interconnectivity between the off-line world, the online world, your business, your customers, and their friends is mashed together and shared transparently across networks and groups. In this world, user reviews, comments about you on forums and even your customers spontaneous thoughts on Facebook page's are the difference between getting the sale and losing it to a competitor.

Some business owners will get this and adapt by engaging with their customers online just as they done successfully off-line. Unfortunately many will continue doing what they've been doing and keep trying to fake their SEO by generating pretend reviews on Google places, more useless content, and uninspiring posts on other people's blogs. The people utilising these methods have that it should pull their efforts to generate results with Google becoming wiser to their tricks eventually these methods won't work at all and will lead to penalties.

By working with Drinking Horse Media to create rich quality content that educates and engages your existing and potential customers you are being a good 'online citizen' and creating a Google friendly net of content, spread across the Web2.0 world that catches new customers as they search surf and socialise online.