Thursday, November 17, 2011
The social media opportunities with content marketing are endless, in fact when you commit yourself to doing social media, you are in fact
committing yourself to a content marketing campaign of some sort. When you create interesting and thought-provoking content, educate customers
or put together a video demonstrating how to do a task that will save them money or time you are doing something worthwhile. And when you do
something worthwhile for a friend. They like you.
People who are winning with social media are those who are doing something worthwhile and providing real value to their fans and followers. By taking a small amount of time to understand then create and distribute the information that your customers are looking for, you build a war chest of material to engage with your fans and followers over time, in all sorts of ways, and with all sorts of rich shareable and likeable content. This unique and useful content fuels a steady stream of engagement on Facebook YouTube Twitter and dozens of other social sites.
Engagement with your content is crucial for success. Google uses key indicators such as like's and share' s and tweets from Web 2.0 sites to assess popularity of a subject, site, business, or story. By joining the conversation and stimulating engagement through content marketing you ensure online audiences will continue to find you, recommend you, and choose you, over competitors who are not.
Go to your Facebook page or Twitter feed and look at it as if you are a stranger… Ask yourself am I getting anything from this page? Does this page actually give me something I couldn't get elsewhere? If the answer is 'no' then you need to rethink your strategy or perhaps give us a call.